In the summer of 2016, best friends Hyla Nayeri and Adrien Bettio launched 437 Swimwear after an inspiring trip vacationing along Italy’s Amalfi Coast. The girls began designing suits that emphasized their love of a minimalist aesthetic, as well as their desire to create suits with flattering cuts that properly hugged their curves. As two 5’3” girls with bodies far from the model-type, Hyla and Adrien wanted to create suits that would look good on all body types.
I worked with 437 Swimwear to create a logo that would reflect the femininity and minimalism of their bathing suits.
My Role: branding, logo design